Why do all websites look the same?

It has a 100vh header, and each section triggers an animation effect when you scroll with catchy text, not to mention the .svg graphics that stay crisp when you zoom. It’s cool — Webflow built an entire business on it, but it’s been done before. It’s now so out of control with Runway , a website with so many animations that it requires an M3 processor to run smoothly. Not many include a Konami code , though (well done, Stripe ).

Our old website followed this recipe to a T, and it’s been great, but why tell when you can show? toddle is a fully-fledged development language where you can build whatever you want. 

"Can it be built in React? [Then] it can be built in toddle."
TechCrunch

We don’t want to come across as just another website builder. There's nothing wrong with website builders, but that’s not what we do. At toddle, you’ll find a new way to build software. Reliable, different, and incredibly powerful software — that's what we need to showcase.

Don’t come for the SaaS dashboards

We want developers to experience toddle, not read about it. They should feel the software they can build without having to sign up. This website reflects that focus. Rather than overwhelming visitors with information and endless scrolling, we wanted to create an experience that mirrors the simplicity and power of toddle. It’s about “less scrolling and more interaction” — we want users to dive in and understand what they can build in toddle.

We didn’t build toddle to help developers serve up SaaS dashboards 10x faster. We built toddle to give development teams a robust playground where they can come together and build software in a new way, one where collaboration, flexibility, and sharing are core to the experience.

Show, don’t tell

We all stopped reading through entire websites a long time ago. We are blind to them and usually scroll down a few sections to see if anything grabs our attention. However, this rarely convinces us to explore further. We only sign up if it’s evident that a product fits a need. 

We tried something different .

We chose this approach because we believe in the power of experiences over explanations. Our product is built for developers, designers, and creators who value a visual development environment. An app built in toddle is a better way to give potential users a taste of what they can achieve with our tool.

This approach aligns with our show, don’t tell philosophy: Instead of telling you what toddle can do, we want to show you. Your first interaction with toddle should be as meaningful and impactful as possible.

Build, don’t click

Our goal is to change the way software is built. Rather than optimizing for an arbitrary signup click, we want to optimize for engagement. Developers should experience what’s possible, not click their way to a dead end. When you experience what’s possible, you are likelier to try and keep trying when you hit small roadblocks. 

We aim to create a memorable first impression that makes a deeper connection with toddle, one that fosters trust and interest rather than forcing you through a funnel.

Where we’re going, you don’t feel lag

We put some extra effort into optimizing for speed to show that building a complex web app is possible without compromising speed. toddle enables you to build lightning-fast applications; we used the new website to prove that point. 

We've dug into Lighthouse scores and optimized toddle to deliver the fastest experience for crawlers and users. We did this to showcase what the highest standards in speed, accessibility, and overall user experience look like. We spent a lot of resources to give anyone who builds in toddle the foundation to achieve high performance with little effort.

Clone it, make it, do it, makes us. Harder, better, faster, stronger

The new website is available to everyone. You can clone it, change it, and make it your own. We built it as a public package in toddle. Fire up toddle, install the package, and use it as a foundation for your project — free of charge.

We believe that sharing helps us improve, and we need that to change how software is built. We need a transparent, collaborative, and creative community that builds as a network of developers, and it starts with us.

Open is what toddle is all about, and we’re excited to see how you’ll take this app, make it your own, and push the boundaries of what’s possible with toddle further.

Don't scroll, build

Sign up for toddle and discover how easy it is to bring your vision to life. Seasoned developer or not, toddle provides the tools and support you need to build something extraordinary.

And yes, we did use Inter and a Bento-grid. We are humans after all.